The Client
STOK Engineering — a Bulgarian manufacturing company serving customers in more than 50 countries.
The Challenge
Inbound demand was coming from multiple markets, product lines, and customer touchpoints, making it difficult to consistently track lead source, product interest, and sales follow-up.
The Complication
Five languages and three distinct businesses needed one shared tracking framework. Each inquiry still had to retain its market, source, and product context so routing, follow-up, and reporting stayed consistent.
The Solution
Built a unified lead-management framework across STOK’s donut equipment, precision manufacturing, and engineering businesses. Standardized lead data by source, market, and product interest, automated routing and follow-up workflows, and created a consistent reporting structure for inbound demand.
The Impact
One connected view of demand.
- Source
- Market
- Product interest
Unified inbound lead tracking across 5 website languages and 3 core commercial offerings, giving the team a single view of where demand comes from and how prospects move from first touch to sales inquiry.